Price Announcement - Effective Dec 1, 2026

November 9, 2026

Greetings, Valued Customers -

The wire and cable industry is navigating an exciting but challenging period. Tariffs, raw material shortages, disruptions to oil shipments, copper price fluctuations, diesel fuel and transportation constraints, and rising insurance and labor costs are among the pressures we face. Copper rod supply is

tight and getting tighter. Meanwhile, the growth of AI and data centers is absorbing production capacity across much of the North American wire and cable market.

Thanks to our valued customers, our volume is up more than 50% over an already strong 2025. Sequel is investing tens of millions of dollars in equipment and building expansions to be able to meet the demand and continue to be the reliable partner you've come to expect.

Effective for orders placed on or after Tuesday December 1, 2026, pricing will increase, in general, by 3-5%. Your OEM division price sheet will be published as usual and available in the first week of December. With current lead times, actual invoiced prices will not increase until these new orders ship out, which may take until mid-to-late Q1 2027. As long as new orders remain consistent with your historical demand over the past several months, no order limits will apply.

Thank you for your understanding and your support during this challenging time. Please work directly with your Customer Success partner if you have any questions.